Monday Morning Recap (February 14th – February 20th)

How Google’s Fast Track Indexing Compares To Normal Indexing

John Mueller of Google recently addressed the common issue of a URL or page not showing up in Google’s index for a while and then ultimately dropping out again. The problem has been known to plague newly made URLs in particular.

He explained that there are two different methods of indexing, one being the standard that everyone is used to where indexed pages are likely to remain within the index for a long time. Then there’s the “fast track” style of indexing, where Google places a page into the index rather quickly.

One reason for this could be the “submit to index” feature in Google Search Console. The only catch is that those pages may not remain indexed for very long. The normal indexing method may pick them up in time, but there’s no guarantee at the moment.

If you want to make sure your page has long term longevity, you should aim for normal indexing. As such, it’s best to check your Google Search Console settings. This behavior has become increasingly common over the years for new sites and pages.

For a more in depth look at the explanation, check out the video here:

Google Video: “How To Hire An SEO”

Google recently released a video regarding the process of hiring an SEO. Maile Ohye, a Google Search team member of over a decade, is the author. There are a lot of juicy details shared within the video, making it something both veterans and newbies can benefit from. The section about what to avoid is especially useful.

According to Google, the SEO hiring process should be broken into 3 parts:

  • Hold a 2-way interview with the prospective SEO expert. You must be sure to check that they’re legitimately interested in helping your business rather than just looking to collect a paycheck.
  • Review their references carefully.
  • Inquire about a technical & search audit.

You should really check out the full video for the complete rundown:

Google: Back Button Manipulation Has No Impact On Search Rankings

John Mueller’s recent webmaster hangout also unveiled some clarification on the “browser back button” issue. As it turns out, disabled back button functionality for websites won’t harm sites in any way. It doesn’t benefit their ranking either, however. Even so, it’s interesting to know there’s no Google penalty at the moment given its controversial nature.

The sole reason for this of course is due to the lack of influence that bounce backs have on Google rankings.

Mueller noted the obvious in that disabling standard navigation for users provides a poor experience that could hurt return traffic. As such, it isn’t recommended, but Google apparently sees no reason to penalize it outright.

You can check out his entire explanation here:

Google: You Should Read Your Content Aloud To Check How Well It Will Rank

Gary Illyes of Google has continued on with some useful tweets as of late. One in particular is incredibly sound advice about reading your web content aloud before publishing it. If it doesn’t read well, it’s going to struggle to rank highly.

Here’s the tweet in full:

For those with a native English tongue, the practice is a lot easier. Otherwise, you may find hearing the best natural cadence for your writing a bit more difficult. Even so, there are many that write content and then never even read it back before hitting publish.

By proof reading and even reading aloud, you’ll be more likely to provide pleasant copy that people can easily digest. Ultimately, the benefit of this is purely common sense. Coherent text often lends to better search engine optimization, and it also helps visitors stick around and continue coming back.

A jumble of words that are unnaturally drafted will only hurt you in the long run. Simply throwing up your first draft may warrant some hits, but you should be sure to edit your work more carefully instead.

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