Monday Morning SEO Recap (January 17th – January 30th)

Google Accepts Matt Cutts’ Resignation

The man most responsible for building the SEO community at the search engine behemoth, Google, resigned as of December 31, 2016. Most people in the industry have been expecting this for some time.

Six months ago, Matt left Google for what was expected to be a three-month stint working for the the United States Digital Service (USDS) which is changing the way government services are delivered. However, those first three months stretched out to six months. After the inauguration, his superior at the USDS left the position and Matt stepped in to become the new USDS Director of Engineering.

Matt worked on big problems at Google and now he is working for the government with its own set of big digital problems. His new job, like his old job, majorly impacts the lives of millions all around the world. The government generates and works with huge data problems and the current system is fraught with problems. His job is to fix those problems.

He writes that there are no free lunches for government employees like there were at Google and the job pays much less than a typical Silicon Valley position. In fact, he often finds that he is frustrated. However, he’s inspired by the opportunity to make things better for people and is inspired by the deeply important work that he gets to do.

According to his statement, his sentiments are shared by others in the office who feel rewarded by the work which often feels like the worst job in the world but the most rewarding at the end of the day.

API Access Now Available For Google’s Testing Tool That’s Mobile Friendly

Since the release of Google’s new API, pages can now be tested to see if they are mobile friendly more readily because developers can now construct their own tools.

It’s called the mobile-friendly API by Google.

Developers who want to test for the degree of mobile-friendliness of their web pages can easily use this simple tool that works quickly and gets the job done.

John Mueller of Google reports that the API tool can do everything that the manual test can do, including every test and the same types of information such as URLs that are blocked. In addition, it helps users quickly get up to speed by including simple samples within the documentation.

Three statuses are included in the output of the API test, including:

  3. 3. MOBILE_FRIENDLY_TEST_RESULT_UNSPECIFIED: This indicates that while the test was running, an internal error occurred and the test should be repeated.

Head to to check out the API.

Results For Google AMP More Than Doubled In Google News

You are going to have to take some action and get AMP if you want mobile users to find your content in Google News,

By tracking the results in Google using a toolset, RankRanger found some interesting changes over the past several days. According to their report, for mobile users in Google News, the AMP results have more than doubled in that time period.

Just a week ago, only 30% of the content delivered as results in Google news was set up as an Accelerated Mobile Page. That has abruptly changed. New results indicate that 70% is now AMP, a figure that is more than double last week’s results.

RankRanger’s Mordy Oberstein states that this isn’t restricted to just one or two countries. It’s a global trend that has skyrocketed within Google’s Top Stories.

RankRanger reported that on January 25, 30% of all mobile box results showed AMP in the US on Google News. That number rose to 70% on January 29.

It is not yet clear if Google has changed the algorithm to choose AMP in Google News for mobile users or if this is simply a glitch.

What Webmasters Need To Know About The Crawl Budget Explained By Google

Your website’s GoogleBot crawl budget is made up of both crawl rate and crawl demand, according to Google.

Google’s Gary Illyes delivered the explanation in a blog post: What Crawl Budget Means For Webmasters. The blog post covers a definition of the crawl budget, explains how work is limited by the crawl rate, the meaning of crawl demand, and which factors matter when it comes to calculating the crawl budget of a website.

According to Gary, most webmasters need not worry about the crawl budget. However, larger websites should seriously take the time to learn more about it since it can have an impact.

Bigger websites should spend more time figuring out how much time needs to be allotted on their server for crawling, as well as when the website should be crawled and what needs to be crawled, according to Gary.

The full blog post is worth taking the time to read, but here is a synopsis of the information to get you started.

  • Google sets the crawl rate limit to ensure that your server won’t be harmed because it is being crawled to often or too quickly.
  • Crawl demand depends upon how fresh your content is within the Google index and on how much popularity your pages enjoy.
  • The crawl budget takes both the crawl rate and crawl demand into account and is defined as “the number of URLs Googlebot wants to and can crawl.”

Factors that impact the crawl budget are explained in the post as well.

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